November 4th will see the end of many things. Eight years of George W Bush. Hopefully, eight years of Republicans in the White House, eight years of self-serving politics, and eight years of hawkish, neocon philosophy.
But it will also mark the end of a very important phenomenon.
Truthiness.
‘Truthiness’ was coined by Stephen Colbert on his show The Colbert Report back in 2005. It was a stroke of genius - quickly becoming the buzzword of the year and even gaining its own Wikipedia entry.
Colbert came up with the term following George Bush’s remarks that he nominated Harriet Miers for the Supreme Court based on how he felt about her. As opposed to the actual reality of, say, facts. Or experience. ‘Truthiness’ is, in short, the feeling of something to be right - and in Stephen and Dubya’s world, that’s enough. In fact, it’s better than facts. Because you have more nerve endings in your gut than in your head.
Watch him introducing the word for the first time:
‘Truthiness’ has, in all truth(iness), never really left Republican politics since 2005 - and in fact, it’s been all-too visible during the current election campaign.
From introducing us to Sarah Palin as “exactly who this country needs” despite barely knowing her, and telling us that we would all be just as “impressed” as he was by her (because who cares about little things like the facts of her record?), to trying to tell Americans why they should feel afraid of Barack Obama (he’s a terrorist! He’s a socialist! He’s, erm, not like you and me!), John McCain has shown time and again that he, his campaign and his party are still driven by Rovian, Bushian ‘truthiness’.
But you know what? The American people aren’t buying it any more. You can put lipstick on the truth and call it truthiness, John - but people will still see the truth. Both of you and your running mate, and of your opposition candidate.
An Obama victory marks the victory of truth over truthiness. And that’s The Word.